Tagging

{Social Media Minute}
A word on Facebook {tagging}.  This may be tech savvy, but it can also be a very people foolish technique.  You tag people in a sales post and that “ad” appears on their wall and in the feed of their friends.  BINGO!  You got your name out their, right?  Well yes… but at what cost?

When done well, you select a hand full of people who really will be interested in a particular product.  The affect is “OH, I love that.  I can’t believe she remembered that I love the ocean.  I will click that for more info!”  You have made a deposit in the relationship bank account and strengthened the client relationship.

When done poorly, you select dozens of people and (in effect) spam their wall with an unsolicited ad for your business.  It feels a lot like graphiti to the recipient.  They now have a “tag” on their wall that they did not ask for and probably do not want.  Just like that bank, shop keeper or municipality,  that they now have to remove it.  

Poor use of the Facebook tagging feature can damaged relationships, result in spam reports on your account and causes people to break contact by unfriending you.  You may pick up a few sales along the way but a wise entrepreneur asks themselves: At what  cost?  

Bottom line: Use tagging wisely and sparingly.

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 Michelle Archer is a certified coach with nearly 25 years experience in direct sales. Michelle works with companies and individuals to explode their business potential. Connect with her on Facebook Learn more at http://directsalesinstitute.com/

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