If I had a nickle for every time someone voice saturation as a concern, I would have retired the the Caymans by now.  I hear it from Consultants in small companies and large companies alike.  I hear it from consultants up north, down south and out west.  I hear it from Consultants in small towns and Consultants in big towns.  It is often the first belief system issue we deal with in personal coaching.  

The answer really comes from a lack of understanding in the business model. Does McDonalds worry that there is another McDonalds 3 blocks away? Does Starbucks worry that you can stand in one and see another? Of course not. Why, because they {GET} it.  

Here is the FACT… you can only service about 500 people well. Those 500 people (if well serviced) will spend up to $500 a year with you. That is 250,000 {quarter of a million dollars A YEAR} in personal sales.  $20,833 a MONTH in PERSONAL SALES. Who really needs (or wants) to do more than that in personal sales. Who could even really handle that much business?  

With 313 Million people in the US, there is plenty of room at the table.  Any small town can handle multiple reps. Take your town’s population and divide by 500. That is how many reps you could support. Chances are, you don’t have a 10th of that number in any town. And of the consultants you do have… only are fraction (around 40%) are actually working the business.

Saturation is a myth. It is {Frankly} an excuse. If our success depends on us being the only game in town… we may need to work on our customer service skills. 


So to SATURATION I say.. HA… HA, HA! 

Happy selling!

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 Michelle Archer is a certified coach with nearly 25 years experience in direct sales. Michelle works with companies and individuals to explode their business potential. Connect with her on Facebook Learn more at http://directsalesinstitute.com/