Why 2 businesses probably aren’t helping you

Time for  a little tough love.  Here it is…

You can’t ride 2 horses with one rear end, period.

My facebook feed is like a multiple personalities ward…Buy from me!  I sell XYZ and it is the best.  Three posts later,  I sell PDQ and it is the best.  A bit further down and the same person is happy to be an ABC Consultant. They have the best product.  (insert record scratching noise here).

Wait a minute folks, what exactly are you selling here and why should I buy from you?  You are not even sold on what your are selling.  People buy your passion not your product.  Direct sellers are most successful when we commit ourselves to a single company and a single product line.  We can not be a Walmart with everything from dishes to foot cream and still be credible.

When we try to be the superstore of DS product, we look unreliable.  Clients want to buy from someone who is still going to be selling in 6 months.  Consultants want to sign with someone who is serious.  What message do you think it sends to your team and would-be consultants to be dabbling in 3 or 4 or 5 companies?  Do you wonder if they ever wonder if they joined you in the wrong company?  Do you wonder if they wonder if they should have joined with a different Mentor? Do you ever wonder if your upline or company questions your loyalty?  They probably do and it probably isn’t good for your business.

When we sell everything, we look like we’d sell anything.  It is hard to take someone seriously who professes that this mascara is the best thing in the world only to sing the phrases of wax three posts later. People buy from people they TRUST…  They buy from you on your word, because YOU are sold on what you are selling.  They don’t buy from people who look like they are just trying to make a buck.  Hocking everything from cookware to jewelry makes you look opportunistic. Again not good for credibility or trust.  Are there tons of great companies out there?  YES! That doesn’t mean you have to sell it.

Finally, it splits your efforts.  There is only one of you.  You have limited hours, limited contacts and limited energy.  So each company only gets a fraction of your time.  Because of that, you only find a fraction of your success.  If you want to stop sweating minimum and start making real money.. pick a horse my friends.


P.S.  Yes, yes I know… Here comes the “Well I know someone and she has 2 businesses…”  Yes I know her too.  That is one success story out of thousands of failure stories.  She is an influential blogger with a reach of tens of thousands. That probably isn’t you and you probably will not get her results. For all the rest of us mere mortals… 2 or more is bad for business.


 Michelle Archer is a certified coach with nearly 25 years experience in direct sales. Michelle works with companies and individuals to explode their business potential. Connect with her on Facebook Learn more at http://directsalesinstitute.com/

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