In the ever changing lanscape of social media, it more important than ever to maintain an email list. It is the only list you truly own.
I exclusively recommend Constant Contact because they support our industry. Check the anti-DS clause on Survey Monkey before deciding… Anyway, once you have a list, here are some content tips!
From tree-trimming to fashion to recipes, tips are top when it comes to content! Stumped for ideas, do A little googling!
Pick a day (or days) to offer exclusive discounts to customers during the holiday season. You can also offer daily or weekly specials and promote them to your email list in a drip campaign. Leverage what your company is offering or create your own specials!
Everyone loves to win! Registering is a great engagement piece! Ask readers to share the contest on social media for extra traction. Constant Contact has a social share built right in!
Final tip, give email campaigns time. It can take up to 72 hours for someone to check email.