Savvy on line marketers may want to be more selective in which pages they like.  Facebook’s current advertising options leverage relationships.  If a particular company wants to reach a particular demographic, they look for who they have in common.  THAT means you.  Below is a Macy’s post. Macy’s sells everything from cookware to shoes.  This particular ad features jewelry.  So FB looked for everyone who meets the demographic (probably 25-45).  Then they looked at who their fans were connected to.  48 Macy’s fans are connected to me. They want to reach me so they showed this ad in my feed.

PROBLEM 1: Over half of those 48 people sell jewelry through a direct sales company.

PROBLEM 2:  The bulk of their clients and friends just saw that ad with them endorsing Macy’s jewelry.

It is a prime example of why entrepreneurs may not want to like other consultants pages from their company, similar products and be very selective with brick and mortar companies.  I am the queen of go give.  I get helping them out, reciprocity etc.  Here is the question to ask yourself..is that one dead “like” worth everyone on your friend list seeing your endorsement of that other competitor?  I can’t answer that for you but it does warrant some thought.  Happy marketing!

Michelle