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Michelle Archer

direct sales coach, trainer & speaker

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Category: social media marketing

Is Your Business Facebook Proof

May 2, 2019May 2, 2019Leave a comment

What would happen if Facebook disappeared tomorrow? What if your account was disabled?  Could you run your business?  Would it be an inconvenience or would it cripple you?  This isn't a fantasy senario.  Accounts are disabled daily.   Sometimes, people are never allowed to re-access their account.  In best cases they loose access for weeks.  Here … Continue reading Is Your Business Facebook Proof

Email Marketing Don’ts

October 23, 2017October 23, 2017Leave a comment

This week's email marketing don't is:  Add all of your contacts to your email list. This is actually illegal, Federally illegal.  Each name on your email list MUST be permission based.  This means that they requested information from you.  Adding people who have not requested information from you can get you (or your entire company) … Continue reading Email Marketing Don’ts

Tagging

January 11, 2015December 31, 2016Leave a comment

Tagging is a controversial social media tactic. Before I get into today's tech tip let me say that I am not a fan of this practice.  It may be tech savvy but it is people foolish.  YES you may get your business in front of new people BUT you can also alienate the person you … Continue reading Tagging

Why you may want to like less

December 29, 2014December 31, 2016Leave a comment

Savvy on line marketers may want to be more selective in which pages they like.  Facebook's current advertising options leverage relationships.  If a particular company wants to reach a particular demographic, they look for who they have in common.  THAT means you.  Below is a Macy's post. Macy's sells everything from cookware to shoes.  This … Continue reading Why you may want to like less

Changes to Facebook Fan Pages

December 4, 2014December 31, 2016Leave a comment

Wondering why your fan page reach is down?  It was a November surprise from our friends at Facebook!  Around the 14th they slipped something in on us...Pages feed.  This tab categorizes posts from pages that you have liked.  The bulk of these posts no longer appear in your feed.  Could this be why fan page … Continue reading Changes to Facebook Fan Pages

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