Why I love direct sales… because it literally changed the course of my life.  Because I see it change the lives of others from income to personal growth to friendships.  Why don’t I care what the critics think, because they get paid to destroy dreams.  It is literally their job.

Recently a click-seeking blogger took a stab at direct selling.  She specifically targeted some of the larger companies.  It was quite offensive to see the industry that changed my life fodder for a mean spirited blog.  As much as I wanted to comment on her blog, I know that is exactly what she wants. There is a term for someone who “publishes sensational and/or controversial commentary or opinion” for the purposes of increasing engagement.  You can look that up in the urban dictionary.  But I digress.

Clicks equal money in blogging.  The nastier and more critical she is…the more comments and clicks she receives and the more people will pay her to place ads on her site. She doesn’t care about direct selling either way.  She doesn’t care how demoralizing her nasty comments were to single Moms trying to make ends meet, college students trying to pay for books or working families trying to stretch the budget.  She doesn’t care that we offer some of the best product in the market place at a fraction of the brick and mortar prices. All that she cares about is that we are 15 million strong. Tweaking our noses equals a lot of ticked off clicks.  So she took a swing at us in the hopes of incurring our wrath in the form of engagement on her blog. 

It is quite ironic that she leveled her guns at “Friends” sharing product via Facebook.  Facebook is 100% funded on ads.  So why is it, Scary Mom that you find it so offensive to buy product from friends.  Why is it such a hardship to support friends in their endeavors?  Why is it okay to be marketed to, just not by people you know?  It is a fascinating topic of conversation. 

For the rest of us… here is my advice, don’t comment on her blog or share it.  Every time you do, you push it up in the search engines.  Let her hear crickets from direct sellers. Instead, let’s celebrate our industry and the successes.  That entire blog is mean spirited and miserable. I guess cynicism passes for intelligence in some circles.  Again, I digress.   The point is this, her opinion and $5 will get a latte at Starbucks.  I don’t care what she thinks, and you shouldn’t either.  

Here is how we plan to respond a DSI.  We will be show casing success stories in direct selling  (after all she mockingly said show her the dolla dolla bills, y’all are rolling in). We are going to do just that.  Look for our profiles in success series.

One more thing, let’s drown her out.  Be sure to share the blog posts across social media and #DSstrong.  Stay tuned for the first profile in success!

Michelle