April showers bring more than May flowers in direct selling. A well run April campaign brings May momentum. Whether you are a field consultant or a company, a strong May is essential to navigate the tricky Summer months. The momentum from a robust May will help to carry you through the slower months of June, July and August.
If you were not proactive in April building that momentum, there is still time to ramp up May. Bookings naturally slow in the vacation months which has a trickle down effect on recruiting and sales. Consider strong hostess, client and recruiting specials now!
Bookings: equip your field sales team with the incentives they need to fill their calendars in May and into June with tempting booking incentives like exclusives and extra rewards. Consider a contest for consultants based on the number of home shows booked and held.
Sponsoring: Draw new consultants to your company or team with incentives for the new consultant AND incentives for the recruiter. This double sided promotion will drive the behavior better than one or the other. Now is the time to sponsor as many people begin to pinch their pennies in preparation for vacation in June and July. For the majority of the recruiting field, it is either May or wait until the Fall before you will able to bring them on board. Sluggish recruiting now will result in painful Summer months. It is far better to allocate resources to bring them on board now and spend the Summer helping your new consultants become productive over the Summer.
Michelle Archer is a seasoned, veteran executive in the direct selling industry with 25 years of experience. Her past corporate and field experience gives her a fresh perspective on business, success and direct selling. She partners with young companies and individuals through executive coaching and consulting to explode their potential. Connect with her on Facebook Learn more at http://directsalesinstitute.com/