You probably haven’t heard about Amway’s $225 million settlement with the FTC. But some of the practices at the center of the case are things direct sellers unknowingly do every day.

So, why the settlement? The FTC alleges that Amway engaged in practices involving misleading income claims, questionable retail sales reporting, product purchasing not driven by actual customer demand and problems with training and business-building practices.

Here’s where this matters to you. You may be unknowingly crossing lines with income claims, product claims, before-and-after photos, contests and giveaways or social media tactics you’ve simply seen other people use.

You may have even learned some of these practices from a respected leader who has been in the industry for decades. That doesn’t necessarily mean you were taught something intentionally wrong. The rules have changed. Social media has changed. Unfortunately, some of the practices being passed down haven’t changed with them.

And today, the consequences aren’t limited to a compliance call from your company. Some of these practices can affect whether social media platforms recommend your content. That means fewer people discovering you, fewer people seeing your products and ultimately fewer sales and sponsoring opportunities.

I recently covered many of these practices in two timely workshops: the free New Social Media Rules No One Has Told You About and the deeper-dive Social Media & Marketing Master Class. It’s that important. We didn’t just identify outdated and risky practices…we updated them for the way you need to market your business in 2026.

Because you can do everything you’ve been taught, work incredibly hard and still wonder why your social media isn’t producing the results it once did.

Sometimes the problem isn’t how hard you’re working.

It’s that the game changed.

~Michelle