Let’s Break It Down! Ah, TikTok... the app that brought us viral dance moves, tiny cooking videos, and way too many late-night scrolls. It’s where creativity meets chaos, and honestly, we love it for that. But what if it just… disappeared? The buzz around banning TikTok in the U.S. has everyone from influencers to small … Continue reading How TikTok’s Possible Ban Could Change Social Media Forever
I LOVE color! Color swatches, paint samples, clothing, cosmetics, flowers... all things in living color. Color makes things feel alive! Color affects our emotions and can evoke powerful memories. We just "feel" good in certain colors. I love color so much, I basically got a degree in it... Bachelor of Comprehensive Design! I studied color … Continue reading Unlocking the Power of Personal Color Palette
As I lay here (my Husband snoring) I ponder the mysteries of the universe. Tonight, I wonder how we connect... really connect. I can open Facebook, Instagram, Twitter etc, but am I really connecting or am I consuming. What am I consuming? Mostly, I am consuming paid ads and push content. There are a few … Continue reading How do we connect?
Happy April! As the old saying goes, April showers bring May flowers. It's time to make it rain in your business! What is exciting and new that you can share with your friends and customers? How can you break out of the closed circle of your VIP group? Here are just a few ideas: 💐Get … Continue reading April Showers Bring May Flowers
What would happen if Facebook disappeared tomorrow? What if your account was disabled? Could you run your business? Would it be an inconvenience or would it cripple you? This isn't a fantasy senario. Accounts are disabled daily. Sometimes, people are never allowed to re-access their account. In best cases they loose access for weeks. Here … Continue reading Is Your Business Facebook Proof
Did you know, brands aren't just for companies? YOU are your own brand whether you know it or not. People do business with YOU, they buy from YOU not a company. They HIRE you over someone else because of who you are. Your personal brand shapes how others perceive you and can significantly impact your … Continue reading What is Your Personal Brand?
This week's email marketing don't is: Add all of your contacts to your email list. This is actually illegal, Federally illegal. Each name on your email list MUST be permission based. This means that they requested information from you. Adding people who have not requested information from you can get you (or your entire company) … Continue reading Email Marketing Don’ts
Tagging is a controversial social media tactic. Before I get into today's tech tip let me say that I am not a fan of this practice. It may be tech savvy but it is people foolish. YES you may get your business in front of new people BUT you can also alienate the person you … Continue reading Tagging
Savvy on line marketers may want to be more selective in which pages they like. Facebook's current advertising options leverage relationships. If a particular company wants to reach a particular demographic, they look for who they have in common. THAT means you. Below is a Macy's post. Macy's sells everything from cookware to shoes. This … Continue reading Why you may want to like less
Wondering why your fan page reach is down? It was a November surprise from our friends at Facebook! Around the 14th they slipped something in on us...Pages feed. This tab categorizes posts from pages that you have liked. The bulk of these posts no longer appear in your feed. Could this be why fan page … Continue reading Changes to Facebook Fan Pages
Michelle Archer 